Until now, the word “inbound” has mostly been used in the context of tourism. People come from overseas. Products are sold. Culture is shared. Inbound meant creating systems that welcomed people, goods, and money into the country.
But today, a new kind of inbound is beginning to take shape.
Not people—but data—is coming.
In other words, we’re entering an era in which “information processing” crosses borders and comes to Japan.
Startups and research institutions from around the world are beginning to choose Japan as the place to train and deploy their AI models—not despite the regulations, but because of them. Because the legal frameworks are stable. Because the power supply is consistent. Because the local infrastructure is safe. And above all, because Japan is seen as a place where things can run in peace. There’s also the institutional integrity—data won’t leak even if someone attempts to subvert the system.
What’s happening here isn’t outsourcing or delegation.
What’s coming is not people, but computation, processing, information itself, and the use of infrastructure.
This is not tourism. It is the use of Japan’s physical infrastructure.
I believe this is a phenomenon we should call digital inbound.
Within this structure, Japan’s greatest value is in being a trustworthy foundation.
It’s not just about computing power, power grid reliability, or legal frameworks.
It’s about confidence that data won’t be extracted without permission.
Stability, knowing that rules won’t suddenly change.
Trust, that when something goes wrong, someone will be there to respond.
A proven track record of resilience in the face of disasters.
These intangible layers are beginning to define the value of Japan as a digital territory.
In the financial world, places like Manhattan, Hong Kong, and later Singapore once played similar roles.
They became “locations” where information and capital gathered—not because people were already there, but because the systems in place made it safe for people and information to arrive.
Now, the world no longer revolves around cities with growing populations.
AI doesn’t need crowds.
IoT doesn’t require human presence.
In fact, the very absence of people may make certain environments ideal for IoT.
Where there is land, energy, and social calm, AI and IoT will come to live.
In places once dismissed as “worthless because no one lives there,” we may soon see a new logic emerge—“valuable precisely because no one is there.”
Land that’s comfortable for AI.
Legal systems that are gentle on data.
Energy infrastructure with minimal friction.
Taken together, these factors are already starting to shift how Japan is being reevaluated by the world.